We had a name and a slogan, and now we needed to figure out what item we would start designing. We knew we needed our first signature item to be something that wasn't out there already that is unique and ties back to our brand's mission statement.
I am a massive fan of jogger pants. They're so comfortable to wear around the house. The best part about them is when you're cold and have a blanket over you, the bottom of your pants don't slip up on your legs. I am not sure what it is, but it drives me crazy when regular sweatpants do that. I researched all types of joggers out there, and I came up with the idea of what if we made a versatile jogger. I don't know about you, but I would change clothes at least three times a day when I was going to work. I would put on my work clothes and then change into my workout clothes and then come home and shower and change into comfortable clothes or change into something cute if I had plans with my friends. It's crazy that there aren't versatile clothes out there that are nice enough to wear to work and stretchy and comfortable enough to wear to the gym for a yoga class or workout. I thought, if I can make a versatile pair of joggers that would be nice enough to wear anywhere and everywhere for any occasion, then we would have a solid foundation to start from with Staying Young.
Stay tuned to the next blog, where I go into detail trying to find the right manufacturer and fabric!