Since I grew up being involved with sports, clubs, and many other things, I was always on the go. I always had something to do or somewhere to be. Being on the go meant I always had to bring a change of clothes no matter where I would be. From cheer practice to soccer practice to a nice dinner with the family, I probably changed clothes on an average of 3 times a day.
Fast forward to working in college athletics, the same thing happened. I found myself changing clothes two or three times a day. Working in collegiate athletics means you had to wear something comfortable because you were always on your feet or moving around, but you also had to look nice for meetings and press conferences.
This is why I wanted to make a clothing brand that offered versatile clothing. I believe everyone has the power to take a piece of clothing and wear it how they want to. An article of clothing doesn't have to be worn how it's trending or how their sister or mother wore it. I want our customers to wear the piece of clothing they purchased the way they want to. I want them to express who they are in their clothing because that's what makes us different. Everyone is different, and that's okay. If everyone were the same and wore the same thing the same way, fashion would be boring.
Let's start making it normal to wear who you are.